Soulful Brand Strategy
& Social Media ID
creative laboratory of multimedia experiences of the soul
Ana Paula Vellozo Luz
the soul behind the brand
Ana Luz is a synonymous of a inspiring and loving soul. Experienced brand, marketing and communications strategic executive, worked at DuPont-Lycra, Hugo Boss, Baccarat, Annick Goutal, Nike, Nixon, New Balance, Carolina Herrera, Givenchy, Lanvin, Chopard, Ermenegildo Zegna, John John, Rosa Chá, Tufi Duek conducting national and international campaigns as well as projects in Brazil, Mexico, the United States and Europe. Located in São Paulo, Brazil she is also, specialist in brand communications creative, public relations, product and personality marketing, creative art direction and photography for consumer-oriented markets and fashion, luxury, sports and lifestyle industries .
Ana-pologetically you!
look for those who speak your language so you don't have to spend your whole
life translating your soul..
About llozzolab
Creative laboratory specialised in multimedia content for brands and people, from the creation of the concept to the execution of projects with soul.
Strategic brand planning, identity, creation of photo, video and text
content for social networks to build digital legacies that positively
influence the consciousness of humanity.
What moves my soul today?
Music, art, photography, books, cinema, design, sports, fashion, friends, travel, food, nature, spirituality, home, food and social causes.
Soulful Branding
Do you want to take ownership of your digital legacy on social media? Build real stories through images that...
reflect your soul
with authenticity and connection?
What are the pillars for starting a soul journey?
- Release all the weight of the past and travel light
- Look inside and define what values you want to show to the world.
- Empowering through education is a path of no return.
- Empathy is walking in someone else's shoes.
- Spirituality is a lifestyle for eternity.
- Sustainability is doing good without looking at who...
- Authenticity is the courage to be yourself.
- Purpose is a calling of the soul.
- Connection is magnetism..
- Storytelling as a tool to inspire action.
- Building communities to feed the future..
- Well-being and self-care for self-knowledge..
Visual Portfolio
telling stories through images
Food
Photography
“Food is what your
grandmother would
call food”
- Michael Pollan
Temple
House
“My home is a temple.
Everything is a ritual”
- Unknown
Portrait
"Turning moments
into eternal memories"
- Unknown
Lifestyle
"Living my soul purpose"
- Unknown
Fashion
“The art of
dressing with joy”
- Unknown
Still Art
“Art washes away from the soul the
dust of everyday life.”
- Pablo Picasso
Storytelling
“Great stories happen to those who can tell them”
- Unknown
Brand Strategy Packages
Soul Journey
Brand Strategy Packages
Bloom
1 planning
- Personality
- Archetypes
- Values, Mission, Vision
- Manifesto
- Perfect Buyer
- Wishlist
Rise & Shine
2 identity
- Logo suite (primary logo, secondary logo, submark logo, brand icon)
- Brand colors, fonts & typography
- Brand in ACTION (MOCKUPS)
- Brand guidelines document
- Brand tone
- Branded patterns and textures
- Logo File Kit
- 3 service design selected complementary
Golden Hour
3 visual creation
foto shooting
Creation of photos for social networks in editorial format.
video shooting
Creation and editing of institutional videos
for brand, personality, events and products.
photography direction (dop)
Directing the creation of personalised
campaigns from concept to execution.
Social & Digital ID Packages
Soul Journey
Social Media Content
Creation x Post Frequency
Salty Dreams
- 1 post template for social media feed
- 1 ig stories template
- 1 video reels
- 1 cover highlight
- 1 selected service design add-ons
- Feed puzzle
Summer Breeze
- 3 post templates for social media
- 3 ig stories templates
- 3 video reels
- 3 cover highlights
- 3 selected service design add-ons
- Feed puzzle
Sunkissed
- 5 social media post template
- 5 ig. stories templates
- 5 highlight covers
- 5 selected add-on services design
- Feed puzzle
Full-Beach Service
social content creation:
- design for customized projects
- small and large business with soul
- here money is secondary and depends on the project’s potential social impact
Add-On
social media itens:
- social media post template
- ig story template
- highlight cover
- video reels
- live video set up (scenario and script)
- post with image and text
- post with phrase and background
- post with video and caption
- flyer
- podcast
- videocast
Are we Soul Kind?
Brazil - SAO
email
llozzolab@gmail.com
whatsapp business
+55 11 93227-2076
ways to meet again:
@anavellozoluz
Get in touch!
Ana Luz